Positioning Statement
By Default is an interactive advertising agency.
We build the ads, content, and activations that turn audiences into participants.
The One Line
We don't just build things your audience sees. We build things they do.
The Commercial Argument
Consumers make decisions while they're streaming, scrolling, searching, and shopping. Passive content watches those moments pass. Interactive content influences decisions in them.
That's not a creative argument. It's a commercial one.
Every time someone interacts with your brand, they're either building trust or losing it. Participation builds it faster than any other format because it creates memory, not just exposure. And memory is what drives the decision when it counts.
Most advertising reaches people. Very little of it influences them. The brands moving into interactive now are building in a space with almost no competition.
Who We're For
Premium publishers. We make their inventory perform better. Higher engagement, higher CPMs, stronger audience relationships.
Media agencies. We give them a specialist capability they can't build in-house. Interactive formats they can sell to clients. We work as their production and strategy partner.
Enterprise brands. Marketing leads and CMOs at brands in health, luxury, finance, and media who want their digital presence to do more than exist — brands that care about cultural relevance, not just impressions.
What We're Building Toward
To own the conversation around interactive advertising. To be the agency CMOs, media buyers, and publishers think of first when interactivity comes up.
Not the biggest agency. The most respected one in this space.