Direct is the owned channel for material sent to a named recipient: decks, proposals, one-pagers, RFP responses. It is the highest-stakes channel the brand runs, because the audience is often a single decision-maker, and the least systematised. The studio team owns it.
Regulations
Direct is an owned channel, so its regulations come from the technology rather than a platform owner: the constraint is what the recipient's software renders faithfully.
| Format | Size / ratio | File format | Notes |
|---|---|---|---|
| Deck | 16:9 | export from the deck template; fonts embedded | |
| One-pager | A4 portrait | single page, no appendices | |
| Proposal | A4 portrait | multi-page; cover carries the lockup | |
| RFP response | per the RFP | PDF unless specified | the RFP's format instructions override ours |
PDF is the delivery format: it embeds fonts, fixes layout, and renders the same everywhere. Native files (Keynote, Figma, Docs) never leave the studio.
Standards
- The current version is retrievable. Anyone on the team can grab the latest deck without asking a designer. A deck that lives on someone's laptop is an edition nobody can find.
- Every document starts from a template, never from a copy of the last one sent. Copies of copies are how old pricing, dead case studies and stale logos ship.
- Logo: primary lockup on covers, avatar on interior footers: 4.1 Logo
- Colour and type follow the presentation set: 4.2 Colour, 4.3 Typography
- Named, versioned exports: recipient-facing filenames carry the brand and the subject, never
final_v3.
Formats
- Deck: the pitch and the capabilities story; 16:9, presented live or sent ahead.
- One-pager: the leave-behind; one argument, one page.
- Proposal: scope, approach, and price for a named piece of work.
- RFP response: the proposal, shaped to someone else's questionnaire.
Tools
No Direct tools exist yet. The retrieval standard above is the candidate for the first one: a current-version index, so "which deck is current?" stops being a question a designer answers. Request it when the pain repeats.