---
title: "LinkedIn"
subtitle: "Where the brand meets clients before the first meeting"
description: "How the brand shows up on LinkedIn: company page logo and cover, post and link images, personal profile assets, and the crop zones to design around."
author: "Studio"
section: "Touchpoints"
layer: "core"
subsection: "Social"
order: 2
status: "published"
access: "team"
brand: "internal"
---

LinkedIn is where prospects meet the brand before they meet the team. The company page and every team member's profile are the first credibility check. The studio team owns the page; each member owns their profile against these rules.

## Identity here

- **Logo**: the avatar variant fills the square company logo; LinkedIn shows it on both light and dark surfaces, so it has to hold on either. Variants: [4.1 Logo](/brand/logo.html).
- **Colour**: the cover image and post graphics carry the brand palette: [4.2 Colour](/brand/color.html).
- **Type**: designed post graphics use the brand type roles: [4.3 Typography](/brand/typography.html).

## Specs

| Asset | Size | Safe area | Format | Max weight | Notes |
|---|---|---|---|---|---|
| Company logo | 400×400 (1:1), min 268×268 | shown on light and dark surfaces | PNG/JPG | 3 MB | avatar logo variant |
| Company cover | 4200×700 (6:1) | keep key detail away from the edges. Crops differ per device | PNG/JPG | 3 MB | displays around 1128×191; upload full size for sharpness |
| Post / link image | 1200×627 (1.91:1), min 200 wide | – | PNG/JPG | 3 MB | narrower images collapse to a small thumbnail |
| Personal profile photo | 400×400 (1:1) | circular crop. Centre the subject | PNG/JPG | 8 MB | – |
| Personal banner | 1584×396 (4:1) | profile card covers the lower left on desktop. Keep focus centre-right | PNG/JPG | 8 MB | community standard; LinkedIn doesn't publish this one |

_Specs verified against platform documentation: 2026-07-05._

Company page values are LinkedIn's official spec; the personal banner size is the long-standing community standard the platform itself never states. Treat it as reliable, not guaranteed.

## Templates & assets

Cover and post-image blanks at spec size, plus a personal-banner template so team profiles match the page, are requested from design. Each frame below holds its format at the exact ratio until the template lands.

<div class="demo-preview is-joined is-centered">
  <img class="format-preview" src="/image/4200x700" width="4200" height="700" loading="lazy" alt="">
</div>
<div class="demo-caption">
  <p>Company cover, 4200×700 (6:1)</p>
</div>
<div class="demo-preview is-joined is-centered">
  <img class="format-preview" src="/image/1200x627" width="1200" height="627" loading="lazy" alt="">
</div>
<div class="demo-caption">
  <p>Post image, 1200×627 (1.91:1)</p>
</div>
<div class="demo-preview is-joined is-centered">
  <img class="format-preview" src="/image/1584x396" width="1584" height="396" loading="lazy" alt="">
</div>
<div class="demo-caption">
  <p>Personal banner, 1584×396 (4:1)</p>
</div>

## Don't

<div class="grid cols-2 gap-m">
  <div class="card dont-card">
    <img class="dont-card-media" src="/image/800x450" width="800" height="450" loading="lazy" alt="">
    <div class="dont-card-icon">{{icon:close-circled}}</div>
    <h4 class="card-title">Don't ship a link post without its image</h4>
    <p class="card-description">A missing 1200×627 image lets LinkedIn pick the preview, usually a stray page element. The link card is the post's first impression.</p>
  </div>
  <div class="card dont-card">
    <img class="dont-card-media" src="/image/800x450" width="800" height="450" loading="lazy" alt="">
    <div class="dont-card-icon">{{icon:close-circled}}</div>
    <h4 class="card-title">Don't push cover content to the edges</h4>
    <p class="card-description">The 6:1 cover crops differently on every device. Detail at the edges disappears on someone's screen. Keep the message in the middle.</p>
  </div>
  <div class="card dont-card">
    <img class="dont-card-media" src="/image/800x450" width="800" height="450" loading="lazy" alt="">
    <div class="dont-card-icon">{{icon:close-circled}}</div>
    <h4 class="card-title">Don't improvise the company logo</h4>
    <p class="card-description">A padded, stretched, or recoloured mark in the square slot reads as a knock-off. The avatar variant exists for exactly this crop.</p>
  </div>
</div>

## Voice here

Posts speak as senior practitioners, not as a marketing account. Arguments and work, no engagement bait. The register: [3.3 How We Communicate](/brand/tone-of-voice.html).

## Checklist

- [ ] Avatar logo variant in the company logo slot, tested on light and dark
- [ ] Cover detail clear of the edges
- [ ] Every link post carries its 1200×627 image
- [ ] Personal banner focus centre-right, clear of the profile card
- [ ] Copy passes the voice check