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Touchpoints

Web

Website

The one touchpoint where code enforces identity

Newsletter

The longest-form owned channel: a letter, not a feed post

Email Signature

The one touchpoint where the brand ships as frozen constants, not tokens

Social

Instagram

The grid is a portfolio. Every post is a brand exhibit

LinkedIn

Where the brand meets clients before the first meeting

X

The header loses its corner to the avatar, and the timeline crops the rest

TikTok

The platform UI owns a third of the frame. Design for what's left

Video

YouTube

One banner, four devices. The safe area is the design area

Twitch

The offline screen is the shopfront. Most visitors arrive between streams

Audio

Podcast

The brand heard, with one square image doing all the visual work

Spotify

A profile with house rules: the platform polices what the imagery says

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