TouchpointsWeb Website The one touchpoint where code enforces identity Newsletter The longest-form owned channel: a letter, not a feed post Email Signature The one touchpoint where the brand ships as frozen constants, not tokens Social Instagram The grid is a portfolio. Every post is a brand exhibit LinkedIn Where the brand meets clients before the first meeting X The header loses its corner to the avatar, and the timeline crops the rest TikTok The platform UI owns a third of the frame. Design for what's left Video YouTube One banner, four devices. The safe area is the design area Twitch The offline screen is the shopfront. Most visitors arrive between streams Audio Podcast The brand heard, with one square image doing all the visual work Spotify A profile with house rules: the platform polices what the imagery says