What we do
By Default is a creative technology studio in London. We build the digital experiences brands and publishers need to earn attention, hold it, and turn it into something that lasts. Founded in 2023 by Erlen Masson and Syeda Masson, two neurodivergent creatives who believe inclusive design should be the default, not the exception.
Who we work with
We work with brand and publisher teams investing in interactive, from legacy media to category challengers. Our clients include Verizon, McDonald's, Mastercard, Burberry, Nike, and BlackDoctor.org, among others. We serve anyone ready to build something their audience will actually remember.
Our capabilities
Our work spans three disciplines:
- Digital Branding: positioning, identity, voice, and visual systems.
- Digital Experiences: bespoke websites, interactive tools, and platforms designed and engineered end to end.
- Digital Campaigns: campaign identity, inclusive strategy, and content that earns attention.
Available as a full partnership or hired one at a time.